For Fall '16 and Spring '17, we worked to develop a strategy for Quaker to feature trending oat recipes in beautiful, engaging content across all Quaker's social channels.
We shot 46 recipes and 4 videos. I art directed, edited, & hand-lettered all pieces.
As a result, the Good is Made campaign was the most successful campaign of 2017 for driving sales of Quaker Oats.
Created at VaynerMedia. Shot by Jon Cospito. Food styled by Jeff Parker. Prop styled by Brendan Galvin.
Directed & Produced by John Hollingsworth