Victoria is an established east coast pasta sauce brand and needed a label redesign & brand identity refresh. This is the original label.
       
     
 This is the new label. Their goal was to be transparent about what ingredients go into their sauce, so we put them on the front.
       
     
 As the primary art director on this project, I commissioned illustrator Liz Wheatley to create the iconic gondolier from the original label.
       
     
 The website also needed a serious refresh, I designed a mock-up of the update.
       
     
 A few social posts utilizing the new identity.
       
     
 I threw this in because it was my favorite label design that didn’t make the cut.
       
     
 Victoria is an established east coast pasta sauce brand and needed a label redesign & brand identity refresh. This is the original label.
       
     

Victoria is an established east coast pasta sauce brand and needed a label redesign & brand identity refresh. This is the original label.

 This is the new label. Their goal was to be transparent about what ingredients go into their sauce, so we put them on the front.
       
     

This is the new label. Their goal was to be transparent about what ingredients go into their sauce, so we put them on the front.

 As the primary art director on this project, I commissioned illustrator Liz Wheatley to create the iconic gondolier from the original label.
       
     

As the primary art director on this project, I commissioned illustrator Liz Wheatley to create the iconic gondolier from the original label.

 The website also needed a serious refresh, I designed a mock-up of the update.
       
     

The website also needed a serious refresh, I designed a mock-up of the update.

 A few social posts utilizing the new identity.
       
     

A few social posts utilizing the new identity.

 I threw this in because it was my favorite label design that didn’t make the cut.
       
     

I threw this in because it was my favorite label design that didn’t make the cut.