michelle dimuzio
header-Vic.png

Victoria Pasta Sauce

I had the opportunity to rebrand Victoria Pasta sauce, which included redesigning the label. I was the point person for all aspects of the design and mechanical creation, including hand-making label comps.

I commissioned illustrator Liz Wheatley to draw the iconic gondolier for the logo, and redesigned their website and social posts.

The last jar label is my favorite design that didn’t make the cut.

Created at MME

Victoria is an established east coast pasta sauce brand and needed a label redesign & brand identity refresh. Their goal was to be transparent about what ingredients go into their sauce, so we put them on the front.

As the primary art director on this project, I commissioned illustrator Liz Wheatley to create the iconic gondolier from the original label. I also personally designed and comped every label design option. From there we updated their website and social look and feel. 

Created at Manhattan Marketing Ensemble.

OldVict_Bottle.png
 As the primary art director on this project, I commissioned illustrator Liz Wheatley to create the iconic gondolier from the original label.

As the primary art director on this project, I commissioned illustrator Liz Wheatley to create the iconic gondolier from the original label.

 The website also needed a serious refresh, I designed a mock-up of the update.

The website also needed a serious refresh, I designed a mock-up of the update.

 A few social posts utilizing the new identity.

A few social posts utilizing the new identity.

 I threw this in because it was my favorite label design that didn’t make the cut.

I threw this in because it was my favorite label design that didn’t make the cut.